How much money should be spent on SEO for a sports store?

On the wave of constantly growing interest in healthy lifestyle among Poles, the number of stores offering professional equipment, training plans or supplements is also constantly growing. This trend, like most of the ones that have arrived so far, comes to us from overseas, which can be inferred by following reports such as SEO marketing New York. Many people starting their adventure with online sales may wonder how much to spend on enterprise SEO services consisting of, among others, work on technical SEO, and does the sports industry differ in this matter from the others?

Positioning of sports store

The demand for services and products related to sports is constantly growing – we can observe it by following the statistics provided by giants from across the ocean e.g. SEO marketing New York. For several years, Poles have been devoting more and more time and resources to taking care of their health, good shape, and above all, to developing their sporting passions. This unflagging interest must also have affected the market, where we can observe a flood of stores and facilities promoting physical activity. So the question arises, how much to invest in positioning our business to not only stay afloat, but also attract more customers. Enterprise SEO services seem to be extremely attractive in terms of market effectiveness as well as the price itself, which definitely does not deter, especially when it comes to implementing local SEO for stationary stores. 

SEO of a sports store is a must

Let’s face it, without proper technical SEO and online marketing, our sports store will almost certainly not generate adequate profits. Why? This is due to the aforementioned massive competition. Although the market is constantly evolving, entities that have been operating on it for years already have a really big advantage, experience and we can be sure that they invest a lot of money in positioning their sites. This does not mean, however, that just starting out we have absolutely no chance of winning at least part of the market. Applying a specific strategy, and also using the experience of specialists, positioning a sports store does not have to be an impossible task. Well, specialists are an excellent reference point, however, this requires meticulous market analysis as well as involvement in e.g. industry events, where we can hear live speakers such as SEO marketing New York and others. Their knowledge is a treasure and a solution to the image problems of our business. 

What is worth spending money on?

Of course, there is no one proven way to run an online business and each site will probably require an individual plan of action, especially if you really want to succeed. Despite these detailed differences, there are some fundamentally important steps without which we will find it difficult to stand out. One such step is certainly an effective advertising account audit. It consists of verifying our Google Ads account, as well as all the advertising campaigns we run, in order to eliminate potential irregularities and check their effectiveness. It’s not hard to guess that in such a competitive industry, even the smallest mistake can affect our business “to be or not to be”. As a result of the audit we will learn not only whether our advertising is effective, but above all – we will receive specific, expert advice on what we can do better, in which areas we can develop, how to match advertising to customer expectations, how to beneficially develop and modify technical SEO of our website and thus achieve better conversion.

However, regardless of how effectively we advertise, it should be remembered that our potential customer will eventually land on the store’s website. Its optimization is therefore an absolute necessity, and if we are serious about strengthening our position in the sports industry, we cannot do without a ux audit. To make our website as professional and inviting as possible, we must make sure that it is clear and intuitive for users. The functionality of individual page elements, such as the shopping cart, is also not without significance. All this should be complemented by the highest quality product photos, original (not copied) descriptions and attractive offers in line with the latest trends. So, investing in enterprise SEO services seems to be a great solution to go to a whole new level and at the same time make your work much easier. Enterprise SEO services offer support of marketers, copywriters, analysts and positioners. All the heavy lifting is taken off of us and allows us to work on the other, equally important aspects related to our business. 

What are the costs?

Google Ads campaign audit, which consists not only of a review, but also consulting in the context of marketing strategy, costs about PLN 500-1000. The size of the campaign is of course important. In the case of UX audit, on the other hand, the price can fluctuate much more depending on the size of the online store and the level of detail of the review. A simple usability audit costs about 1500 PLN net, a more serious audit of a small online store can cost 4000 PLN net, and in case of bigger stores the price rises to about 15000 PLN net.