What affects the position of our website in the Google search engine?

The process of positioning a website is called a series of multi-step actions, which ultimately are to bring the selected website to the very top of Google search results. This allows you to get many more organic hits to your website without committing very large amounts of your company’s budget. Positioners from SEO services Kansas and SEO marketing Las Vegas agencies say that this process, although quite difficult, gives great results and significantly increases the profitability of the company and increases the possibility of its further development. It is worth knowing the basic actions that affect the effective positioning of websites.

Key phrases

SEO activities always start with an audit, thanks to which the chosen agency can learn all the advantages and disadvantages of a given website, including its target and industry. The data obtained as a result of a very thorough audit allows, among other things, to plan a strategy of key phrases. According to knowledge of SEO Louisville experts, this stage is extremely important and influences all further actions. Keywords should be ideally suited to the nature of a given business, which is why it is so important to conduct an audit. They should ideally describe the content of the selected sub-page, it is unacceptable to choose key phrases to attract customers – Google’s algorithm is particularly bad at this type of activity. It is a good idea to use long tail phrases. Despite generating a slightly lower number of hits on the page, they give a much higher chance of conversion, i.e. making a purchase by a potential customer.

Website speed

There is a reason why agencies such as SEO Louisville, or SEO services Kansas, opt for SEO using WordPress and other CMS, which enables the introduction of many different actions. Certainly, it is worth mentioning the speed of the website, which, despite appearances, has a huge impact on user behavior, and therefore on the actions taken by the user. SEO services Kansas webmasters admit that a slow-loading website generates a high number of rejections. This parameter, also known as bounce rate, is an indicator for Google’s algorithm of whether an Internet user has found exactly what he/she was looking for on a given page. Leaving a page after only a few seconds due to slow loading is a signal to Google’s robot that there is something wrong with the site.

Hierarchy of headings

When conducting analytics on positioned pages, the SEO marketing Las Vegas team stresses that headings are also important to the Google robot, as they tell it what is most important in the chosen content and what is slightly less important. Level one headings should indicate the content of the entire article or subcategory in the online store, while level two and lower headings should only indicate the content of a specific paragraph. This is very important from an SEO perspective.

Other aspects are also equally important, so you should definitely opt for the services of the best interactive agencies in the region that have many collaborations behind them and are considered the best in their industry. Consider working together with agencies like SEO services Kansas or SEO Louisville agency. The teams of professionals will relieve you of the burden of implementing processes that you are not experienced in. SEO is a tricky business and only years of learning can make it work for your business. The SEO marketing Las Vegas analytic team, after studying the sites of its partners before and after the start of cooperation, received clear conclusions that say that without SEO with the support of professionals, sites slightly affect the quality of business.